Basicali, each company has one logo. De facto, to each logo we make diferent variations for diferent uses, so as: horizontal, vertical, with slogen and so…
In this case, the business started in one direction, but expended to do more things, such as cosmetics, so they asked for the same logo, but with a twist, so you'll recognize immediatly that it's the same company, but a different division.
We chose the lavender to be the main color, because it is asociated with cosmetics and this flower is often used in the producs, so its' sence is also recognized with this products.
For customer's convenience, we made it in two versions: lavender on white and white on lavender.