When you start designing a roll-up you have to take under consideration people's eye level and the order of things they look at – what would they see first, second and so on.
You have to consider the bottom part, that people won't look at, but it cannot be empty, you have to continue the design all the way down, even after the base's line, because they see it roll inside its base.
*Designed for Hacerem

Sometime in a show all we have is just a little table.
You have to think well of how you desing the sides of the table.
You have to pick carefully the details to show on the table, so you won't burdened it too much and how large do you want your logo to be.
Usually we have to make  a make an illustration for customer, so he (or she) will have a better idea of what it will look like.
*Designed for Hacerem

Many times a customer has its line and concept and now you have to come up with a new item or an idea competible with it.
Like in Azrieli Tel Aviv's mall we have designed a popup stores, louncg area, rest area a stores' services area (like nails from the saloon, styling from clothing store, phones upgrade and so).
The large purses we made out of  plywood cuted in CNC machine, we designed shopping bags for the popup stores and all over the mall we had the special sale reminders, such as: seating area with huge clocks, huge chinese flags and more.
*Designed for Lavi Weingarten

Sometimes one of our jobs is to take something small and turn it into a large impressive issue.
Like in this project, the whole thing is just a mall's representative's standpoint.
The bags in the back are just for decoration, because when somebody comes into the mall and see all this magnificent bags, they have to find out what it is all about and they want it, whatever it is.
*Designed for Lavi Weingarten

Here I would like to show off, not because I'm a brag, but because I want you to see that I have tons of experiance in this field.
they said that one photo worth one thousand words, right?
*Designed for Hacerem